There are many people who drink until the point where they are intoxicated and then get behind the wheel of motor vehicle. They do it all the time, night after night, and hope they won’t get caught or get into an accident. The primary fear however, is getting caught, not getting into an accident, for most people.
There are two ways we know this. The first is that most of the anti-drunk driving commercials have slogans like, “Drive hammered, get nailed,” or “Sober or slammer.” These are not randomly chosen slogans, or simply picked because they rhyme. There are extensive focus groups and psychological data that shows what prospective drivers fear in terms of drunk driving. Continue reading